Apple Launches Long-Awaited AI Tools and Partners with OpenAI: Apple announced long-awaited AI features,
including tools supported by OpenAI’s ChatGPT.
These announcements came during the company’s annual Worldwide Developers Conference,
where Apple promised to deliver customized, secure, and deeply integrated technology in its device programs.

Contents

Market Reaction

Operating System Updates

Partnership with OpenAI

Data Security

Operating Systems

Glasses and AirPods

Pressure on Tim Cook

Market Reaction

The market reaction to the event was lukewarm, as stock prices dropped by approximately 2% at 2:52 PM New York time.

Operating System Updates

At the conference, Senior Vice President Craig Federighi revealed new versions of the operating systems for iPhone, iPad, and Mac.
He announced that iOS 18 will allow users to customize and secure their apps, including a feature to lock apps.
Email and messaging applications also received new features.

Partnership with OpenAI

The partnership with OpenAI will allow Apple customers to access ChatGPT through the Siri digital assistant at no additional cost.
Federighi confirmed that the new features will be available
beta testing later this year, with some capabilities arriving in 2025.

Data Security

Apple focused on ensuring customer data security, with Federighi announcing a “Private Cloud Compute” system
that helps keep user information secure when sent to data centers.

Operating Systems

Apple showcased updated versions of all its operating systems,
with a focus on AI details that investors and users anticipated the most.

Glasses and AirPods

Apple announced “VisionOS 2,” the latest version of the Vision Pro glasses operating system.
The system allows users to convert regular photos into 3D images and update the interface with new gestures.
The company also revealed plans to launch the glasses globally.
Additionally, a new update for AirPods will improve voice clarity during phone calls by reducing background noise.

Pressure on Tim Cook

Tim Cook, Apple’s CEO, is under pressure to demonstrate that the company can lead in AI innovation again,
especially with declining revenues in five of the past six quarters.
Apple faces intense competition from companies like Google, Microsoft, and Meta Platforms.

Apple Launches Long-Awaited AI Tools and Partners with OpenAI

Apple Launches Long-Awaited AI Tools and Partners with OpenAI

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