Meta seeks to increase the use of its platforms by testing 20 features using artificial intelligence: Meta Platforms seeks to convince its users to spend more time on its Apps,
by using artificial intelligence next year
and hopes to use this technology to make more changes to its platforms since releasing the short videos (reels) in 20220.

For the meta platform to achieve that,
she is currently testing more than 20 generative artificial intelligence (AI) features that will cover different aspects,
such as search, ads, and business messaging across all its platforms and apps.
The company aims to add a digital tool to help answer the user’s questions in 2024.

Topics

Meta Platforms and AI

Attempts to persuade users

Competition with TikTok

Meta AI

Facebook Imagin

Meta Platforms and AI

Ahmad Al-Dahle, vice president of generative AI at Meta,
said in an interview that the company is committed to building a better community,
helping people express themselves and building more useful products.
“This is usually reflected in the metrics when we do a good job,” Al-Dahle said in the report.
“We’re seeing more usage, positive feedback and people having a good time.”

Attempts to persuade users

Meta is trying to provide new reasons to convince its users to use its applications,
applications that are considered the company’s biggest income generator,
in addition to convincing investors that investing in artificial intelligence
and virtual reality is worth the investment and effort.

Meta’s social media platforms are considered large advertising companies.
In contrast, the number of Facebook users has stopped at 2 billion,
while the number of Instagram users has stopped at 3 billion monthly users.

Competition with TikTok

The biggest competition Meta faces is with TikTok,
which users in the United States spend about twice the average time on the short-video platform.
At the same time, Snap Inc. and Adobe Inc. which specializes in Photoshop programs,
introduced chatbots, image editing and production applications,
and the possibility of creating video content with artificial intelligence.

Meta AI

The company is working on adding the Meta AI tool next year.
The meta AI is a virtual tool that can help answer questions,
and generate photorealistic images, this tool can be used in personal chats, in group chats and with the Meta VR glasses.
Meta is also considering integrating Reels and content from third-party services into its chats,
expanding the capabilities of its AI Studio to create chatbots, and launching artificial intelligence tools for Groups and Marketplace on Facebook.

Facebook Imagin

As for Facebook, the new artificial intelligence tools are expected to provide chat topics
for groups and marketing platforms to share them.

The company is also developing the image editing tool for Facebook, “Imagine,”
to open new horizons that go beyond conversations to a website that allows amateurs to create free images.
At the same time, it will tag images created by artificial intelligence with an invisible tag
to distinguish images that were designed with artificial intelligence.

Meta seeks to increase the use of its platforms

Meta seeks to increase the use of its platforms

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