Adobe Announces Record-Breaking $9.8 Billion in Black Friday Shopping Achievements

Adobe Analytics statistics reveal exceptional online shopper engagement on Black Friday in the United States,
reaching a record-breaking total spending of $9.8 billion.
This achievement serves as a positive signal for retailers facing expectations of low sales during the holiday season.

Topic
The details

The most important expectations

The details

Demand for electronics, smartwatches, TVs,
and audio equipment contributed to a 7.5% increase in online sales compared to the previous year.
Consumers expanded their shopping budgets by relying on deferred payment options,
with these options increasing by 72% compared to the week before Thanksgiving.

This increase reflects an improvement in sales performance compared to the previous year
when significant discounts were offered by retailers to clear excess inventory due to high inflation.
However, this season’s shopping portrays the flexibility of the American consumer
amidst reduced savings resulting from the COVID-19 pandemic and
the sustained highest interest rates in over two decades.

According to Salesforce Inc.’s index, online sales in the United States rose by 9% annually,
with increased sales in footwear, sports goods, health, and beauty products.
Clothing, household items, and cosmetic products witnessed the largest discounts.

The most important expectations

Looking ahead to Cyber Monday, expected sales in the coming days can provide an initial assessment of holiday sales performance, while markets anticipate more detailed data on traditional stores.
However, initial expectations for November and December indicate weak growth in sales.

Salesforce forecasted a 1% growth in online sales in the United States during this period,
marking the slowest growth rate in at least five years.
Meanwhile, Adobe anticipates a 4.8% increase in sales revenue,
significantly lower than the pre-pandemic average annual growth rate of 13%.
The two companies analyze various types of transactions, explaining the variation in their figures.

Shopify Inc., a Canadian-based e-commerce platform, reported a 22% global increase in Black Friday sales,
with a focus on clothing, personal care products, and jewelry.”

Adobe Announces Record-Breaking $9.8 Billion

Adobe Announces Record-Breaking $9.8 Billion

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