Microsoft Unveils New Smart Software and Devices to Compete with Apple and Google

Microsoft aims to demonstrate the capabilities of generative AI in revolutionizing computing for ordinary consumers, not just for businesses. The company announced the launch of new software and computers integrated with AI features to bolster its efforts in competing with Alphabet’s Google and Apple as the AI era dawns.

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During an event held on Monday at Microsoft’s headquarters in Redmond, Washington, CEO Satya Nadella unveiled a new category of AI-focused computers called “Copilot + PC.” The company explained that the Surface devices produced by Microsoft and its manufacturing partners will be more powerful and 58% faster than Apple’s MacBook Air M3.

Microsoft also mentioned that the updated version of OpenAI’s GPT-4, known as GPT-4o, will soon be integrated into the company’s Copilot AI assistant. They showcased a new feature called “Recall,” designed to help users find tabs, files, emails, or chats embedded in the browser using conversational language commands. Yusuf Mehdi, Microsoft’s Chief Consumer Marketing Officer, described this feature as akin to “photographic memory.”

Although Microsoft was an early adopter of integrating AI into its Bing search engine, Nadella expressed frustration over the company’s slower pace in launching compelling consumer products, as reported by Bloomberg earlier. To address this, the company appointed Mustafa Suleyman, co-founder of DeepMind, in March to oversee consumer AI efforts.

Nadella stated, “The quest has always been about building computers that understand us, rather than us having to understand the computers. I feel that we are really close to this true achievement.”

Microsoft Unveils New Smart Software

Microsoft Unveils New Smart Software

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