Booking Holdings Inc. (NASDAQ: BKNG) is a global leader in online travel services, operating brands like Booking.com, Priceline, Agoda, and Kayak. With a vast global footprint and data-driven platform, it connects millions of travelers to accommodations and transportation. Traded under the symbol BKNG, it operates in the consumer discretionary sector and is a bellwether for global tourism and digital travel trends.
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