Apple Inc. (NASDAQ: AAPL) is the world’s most recognised consumer technology brand and one of the largest companies by market capitalization. Founded in 1976 and headquartered in Cupertino, California, Apple operates a vertically integrated ecosystem spanning hardware, software, and services. Apple reported record Q2 FY2026 revenues of $111.2 billion, with Services posting an all-time high of $31 billion, iPhone revenue of $57 billion reflecting a 22% increase, and an active device installed base reaching 2.2 billion — one of the largest customer distribution networks of any company in the world. In 2026, Apple’s defining narrative centres on Apple Intelligence — its on-device AI platform — and whether it will trigger a meaningful iPhone upgrade supercycle. The company is also pursuing a major expansion of its MacBook lineup with a lower-cost entry model targeting new buyers, and continues to return capital aggressively through buybacks and dividends. Traded under the symbol AAPL on the Nasdaq, it operates in the technology sector.
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